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      演講稿首頁  代寫演講稿  演講與口才  博客  
    您的位置:主頁 > 口才 >

    銷售人員口才重要性與銷售口才訓練方法

    2011-08-28 08:00 tag:演講稿  點擊:
    內容摘要:那么銷售人員需要什么樣的口才,銷售人員在訓練自己的口才時需要注意什么,應該怎么樣去訓練自己的口才呢,開場白在整個銷售的過程中具有極其重要的作用
      “士兵們,多年的戰爭使你們踏遍了整個歐洲。現在……,新帝國必須再一次沿著古代條頓武士的道路進軍,用德國的劍為德國的犁取得土地,為德國人民取得每天的面包。前面就是莫斯科紅場,到莫斯科,去洗刷你們戰爭的軀體吧!在這場戰爭中總是有許多國家會滅亡的,但是滅亡的,便是滅亡的,永遠不會是我們德國,日爾曼戰車是永遠打不垮的!”這是二戰著名的法西斯戰犯希特勒的一段演講,聽過這段演講的德國士兵瘋狂地奔向戰場,為了他們心中的“領袖”忘記了死亡的恐懼。
      英國前首相丘吉爾在上任之初曾面對國民說:“你們問:我們的目的是什么?我可以用一個詞來答復:勝利--不惜一切代價去爭取勝利,無論多么恐怖也要去爭取勝利;無論道路多么遙遠和艱難,也要去爭取勝利;因為沒有勝利,就不能生存。在這個時候,我覺得我有權要求大家的支持,我說:起來,讓我們聯合起來,共同前進!”在丘吉爾慷慨激昂的號召之下,英國的士兵與世界人民一起,粉碎了法西斯的美夢。
      無論是法西斯戰犯希特勒,還是正義力量的代表丘吉爾,都是世界著名的演講家。當然,希特勒的法西斯本性是全世界人民所唾棄的。但他們身上閃爍著的作為國家元首的召喚力量,值得我們研究。中國古代就有“一人之辯,重于九鼎之寶;三寸之舌,強于百萬之師”之說,可見我們的古人對口才也十分的看重。
      口才對于銷售人員同樣具有著舉足輕重的作用。但大多數外行人對銷售人員口才的認識存在很大誤區,很多人認為銷售人員需要八面玲瓏、夸夸其談:獻媚上司,擺平部屬,忽悠客戶,要把死的說成活的,稻草說成黃金。其實這違背了對銷售人員的基本的要求。
      那么銷售人員需要什么樣的口才,銷售人員在訓練自己的口才時需要注意什么,應該怎么樣去訓練自己的口才呢?
      銷售人員口才的基本作用
      語言是人類傳遞信息和感情溝通的基本工具,因此良好的口才就成為了人類交往的基本需要。在銷售過程中,口才主要發揮哪些作用呢?
      1.建立良好的客戶關系
      從接近客戶,到銷售洽談的開始,一直到合作關系的建立,都需要銷售人員創造良好的溝通氛圍,與客戶建立良好的關系。這些都需要良好的口才。
      2.準確地傳遞產品和服務信息,讓客戶接受我們產品和服務的價值
      我們在銷售過程中,只有通過很好的產品介紹和展示,才能讓客戶知曉和接受我們產品和服務的價值。
      3.巧妙處理客戶異議,化解客戶顧慮
      當客戶提出異議,我們通過良好的口才化解客戶的顧慮,從而促進與客戶合作關系的達成。 感謝來到無憂演講稿網站,需要代寫原創文章請聯系QQ:1367771518?    
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